Discover Dutch research on markets and their analyses in the pop sector
Airoldi M., Beraldo D., Gandini A. Published in : 2016
This article presents an exploratory study of the network of associations among 22,141 YouTube music videos retrieved by 'following' the platform's recommender algorithm, which automatically suggests a list of 'related videos' to the user in response to the video currently being viewed. As YouTube's recommendations... (Countinue Reading)
Unveiling the relationship between the transaction timing, spending and dropout behavior of customer...
Glady N., Lemmens A., Croux C. Published in : 2015
The customer lifetime value combines into one construct the transaction timing, spending and dropout processes that characterize the purchase behavior of customers. Recently, the potential relationship between these processes, either at the individual customer level (i.e. intro-customer correlation) or between customers (i.e. intercustomer correlation), has... (Countinue Reading)